If you choose to go down this route, then your watermark opacity will depend on the size and location of your watermark. Some even make their watermark 100% opaque, placing it in negative space and matching the shade to a photograph color. Some photographers use higher watermark opacity but place their watermarks away from the subject of the photograph. However, that range is not the only option. Many photographers find that a 20 to 30 percent watermark opacity makes their watermark visible but not too intrusive. To summarise above, your watermark should be eye-catching and tasteful, not too visible, but still unmistakeably there. Opacity Level on a Custom Watermark Opacity Percentage Without your metadata details, a clear watermark is the only way to hold copyright information for an image. It’s important to note here that some platforms delete this copyright information from the image metadata. On that note, make sure people notice your watermark, especially if you use it to display copyright information. Make it slightly more transparent if the watermark is still too prominent. If you’re not sure if your watermark detracts too much from a photo, check if you see your watermark or the image’s subject when looking at the shot. If people can’t see your photographic work because the watermark is too opaque, they probably won’t care who has taken it. Even if you want your logo, or name and contact details to be seen, you still want the beauty of your photos to be seen too. However, your watermark shouldn’t be so opaque that it detracts the focus from your photograph. Although it might be the easiest option to whip up a watermark in Microsoft Paint, you may not have as many options as you’d like. While watermarks are simple, to be effective you should consider the design, color, size, font, location, and opacity. “Watermark opacity should be visible enough to provide adequate protection against image theft” What is Needed in a Watermark? Design, Color, Size and Font This also applies to non-photographical pieces of media, as some people may want to watermark text or video in order to get their name out there. That way you know that any time your work is shared, say on Instagram for example, your name or brand is always attached to it. Much like a painter will mark their work with a signature, digital watermarking is a way to get your name out and heighten brand awareness. Luckily for photographers, watermarking is as simple as superimposing a logo or text on top of a document or image file.Īdditionally, watermarking can be used as a branding tactic. This means that people can still preview your work before purchasing it, without the risk of them stealing it. As most photographers know, watermarking is a process that helps protect the copyright of your work and ensures that it cannot be reused or altered without your permission.
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